This chapter will look at how the Girl Guides movement, and Girlguiding UK specifically, has embraced the opportunities and dealt with the challenges of the digital age and how it supports and promotes the mental health and wellbeing of girls and young women (GYW) through its network of volunteer leaders and its programme of relevant, fun but challenging activities.

The Girl Guides movement has responded to local need and culture but has at its core a common set of beliefs about the need to improve the lives of GYW through social action, self-development, leadership, female friendship and fun. The World Association of Girl Guides and Girl Scouts (WAGGGS) is a girls-only movement spanning 150 countries and including 10 million girls. WAGGGS’ aim is to empower GYW to develop the skills and confidence to make positive changes in their own lives, in their community and in their country. As Dua, a 13-year-old from Pakistan describes:

WAGGGS uses digital technology to improve the lives of girls in a number of ways, including a partnership with GenU and UNICEF's U-Report (WAGGGS, 2020b), a free social media tool that allows local young reporters to use online polling to capture and report the views of under-represented groups in their community. The results of the polls can be analysed by gender, age and country in real time, allowing young people to connect with their political representatives and to influence the work of organisations like UNICEF. In Rwanda there is an initiative to review what girls would like to see from the Guiding programme and to establish more local Guide groups in secondary schools to support young people with disabilities, showing how technology can be used to improve the quality and relevance of face-to-face work.