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3 - Reaching People

Published online by Cambridge University Press:  17 June 2020

Andreas Jungherr ,
Gonzalo Rivero  and
Daniel Gayo-Avello
Andreas Jungherr
Affiliation:
Universität Konstanz, Germany
Gonzalo Rivero
Affiliation:
Westat, Rockville, Maryland, USA
Daniel Gayo-Avello
Affiliation:
Universidad de Oviedo, Spain
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Summary

Imagine for a moment that you are a member of a local group of activists. Your group found out that the recently proposed zoning regulation threatens to cut off vital channels of airflow into your city with unforeseen consequences. At the next meeting of the city council, you want to demonstrate the strength your concerns have with the general public. But how do you get the word out?

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Chapter
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Retooling Politics
How Digital Media Are Shaping Democracy
 , pp. 69 - 102
Publisher: Cambridge University Press
Print publication year: 2020

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