Writing this book comes at a time when the whole world is embroiled in COVID-19. The coronavirus has drastically influenced everyone and everything, from the routinized interaction of people in public places, such as restaurants, to higher education, marketing, and the business world. COVID-19 has perturbed the power of prediction, control, and decision making and has fueled anxiety, fear, and anger. The world is no longer what it used to be – a place where people could easily walk in the hallway, shake hands, and hug one another. The simplest modes of communication have turned out to be the most dangerous ones, with people avoiding touch and hugs in earnest.