This chapter contains a micro-level analysis of generals of the revolution. I start by clarifying what it means to be a protest leader, thereby laying the conceptual groundwork for describing protest leadership trends in Senegal across waves. I show that contemporary Senegalese protest leaders are overwhelmingly middle-class and focus on constitutional democracy as opposed to economic issues. To evaluate the generalizability of my findings, I analyze original data on protest leaders’ public statements from across sub-Saharan Africa. Results indicate that Senegal represents a wider pattern of “prodemocracy” activism. Lastly, I study the success and failure of mobilization strategies in a trio of cases: Le Mouvement 23 Juin (The June 23rd Movement, or M23) and Y’en a Marre (Fed Up) from Senegal and the Ufungamano Initiative from Kenya. This comparison reveals that protests last longer when leaders strategically downplay their political motives and highlight populist messages. Data sources in this chapter include historical documents, secondary interviews, and original interviews that I conducted with protest leaders in Malawi in 2011, Senegal in 2015, and Burkina Faso and Niger in 2016.