Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-v9fdk Total loading time: 0 Render date: 2024-11-06T10:44:12.550Z Has data issue: false hasContentIssue false

CHAPTER 8 - Boom & Bust in the Electronics Industry

from PART II - ENGINEERING PURSUITS

Published online by Cambridge University Press:  21 October 2015

Edited by
Get access

Summary

“I also built the one millionth iMac that was presented to CEO Steve Jobs.”

— Goh Chye Lee, MPE Pioneer

THE iPOD, iPHONE AND iPAD have endeared a new generation to Apple, one of the largest technology firm in the world with an annual revenue of over $84 billion in 2010. In its 35-year history, Apple has many milestones and MPE pioneer Goh Chye Lee was involved on two occasions. He shared, “I was the engineer who transferred the manufacturing of the original Macintosh –– a nine-inch monochrome all-in-one computer –– from the United States to Singapore. I also built the one millionth iMac that was presented to CEO Steve Jobs.”

Chye Lee is a case-in-point on the quality of NTI pioneers. Singapore was mired in recession in 1985 and thousands were vying for a job with Apple Computer (as the company was known then). He got an interview because he used an Apple II compatible computer and a dot-matrix printer to print his resume. He beat 103 applicants to land the manufacturing engineer job, the first fresh graduate that Apple hired. Later, other NTI pioneers such as Yew Wee Chong and Charles Yap Kiat Hoong joined him. Charles Yap spent 18 years with Apple being extensively involved with the iMac, iBook and MacBook. In recent years, Charles has been the technical product manager for Apple peripherals such as keyboard, mouse, and the popular iPad.

These pioneers are among hundreds of NTI pioneers that contributed to Singapore's electronics industry, a key economic engine over four decades. There are three pillars to this industry –– consumer electronics, semiconductors and disk drives. Apple is one of several firms driving the consumer electronics industry in Singapore. Others included Hewlett Packard (HP), Dell, Philips, Matsushita, Creative Technology and Motorola. Together they churned out microphones, loudspeakers, amplifiers, personal computers (PCs), colour TV sets, radios and videocassette recorders. The electronics industry started in the late 1960s when foreign companies set up assembly plants for products such as transistors and low-end consumer electronics. Even in the early days, the electronics industry provided jobs for one-third of the workforce.

By the mid-1990s, electronics was contributing over half the economy's manufacturing output. By 2003, the electronics industry accounted for 43 per cent of domestic exports.

Type
Chapter
Information
One Degree, Many Choices
A Glimpse into the Career Choices of the NTI Pioneer Engineering Class of 85
, pp. 38 - 43
Publisher: ISEAS–Yusof Ishak Institute
Print publication year: 2012

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×