↑ In this chapter, we will give you a systematic overview of the Meet-Up approach and its four types of impulse across the different phases of a meeting. We will also show you how these four cornerstones interact and what you can expect in Chapters 5–8. Furthermore, you can use the simple frame of reference in this chapter as a diagnosis and evaluation tool to gauge the current state of your business meetings. Above all, however, the spiral in this chapter is a simple way to visualise the success factors of meetings, to use them as a checklist or to create your own nudges.