Birch, K., and Muniesa, F. (eds.) (2020) Assetization: Turning Things into Assets in Technoscientific Capitalism. Cambridge, MA: MIT Press.CrossRefGoogle Scholar

Çalışkan, K. (2021) Platform works as stack economization: cryptocurrency markets and exchanges in perspective. Sociologica, 14(3), 115–142.Google Scholar

Cochoy, F. (2007) A sociology of market-things: on tending the garden of choices in mass retailing, in Callon, M., Millo, Y., and Munesia, F. (eds.), Market Devices. Oxford: Blackwell, 109–129.Google Scholar

Durham Peters, J. (2015) The Marvellous Clouds: Towards a Philosophy of Elemental Media. Chicago: University of Chicago Press.CrossRefGoogle Scholar

Geiger, S. (ed.) (2021) Healthcare Activism: Markets, Morals, and the Collective Good. Oxford: Oxford University Press.CrossRefGoogle Scholar

Neyland, D., Ehrenstein, V., and Milyaeva, S. (2019) Can Markets Solve Problems? An Empirical Inquiry into Neoliberalism in Action. London: Goldsmiths Press.Google Scholar

Schiller-Merkens, S., and Balsiger, P. (eds.) (2019) The Contested Moralities of Markets. Bingley: Emerald Publishing.CrossRefGoogle Scholar

Acker, J. (1990) Hierarchies, jobs, bodies: a theory of gendered organizations. Gender and Society, 4(2), 139–158.CrossRefGoogle Scholar

Almeling, R. (2011) Sex Cells: The Medical Market for Eggs and Sperm. Berkeley, CA: University of California Press.CrossRefGoogle Scholar

Alvesson, M., and Billing, Y. D. (2009) Understanding Gender and Organizations, 2nd ed. London: SAGE.CrossRefGoogle Scholar

Araujo, L., Finch, J., and Kjellberg, H. (eds.) (2010) Reconnecting Marketing to Markets. Oxford: Oxford University Press.CrossRefGoogle Scholar

Argo, J. J., and Dahl, D. W. (2018) Standards of beauty: the impact of mannequins in the retail context. Journal of Consumer Research, 44(5), 974–990.CrossRefGoogle Scholar

Bajde, D., Nøjgaard, M., and Kuruoglu, A. P. (2022) The social thickening of market futures: exploring the discursive work of drone visioneers. Marketing Theory, 22(3), 311–332.CrossRefGoogle Scholar

Bauchspies, W. K., and de la Bellacasa, M. P. (2009) Feminist science and technology studies: a patchwork of moving subjectivities. An interview with Geoffrey Bowker, Sandra Harding, Anne Marie Mol, Susan Leigh Star and Banu Subramaniam. Subjectivity, 28, 334–344.CrossRefGoogle Scholar

Berg, A.-J., and Lie, M. (1995) Feminism and constructivism: do artifacts have gender? Science, Technology, & Human Values, 20(3), 332–351.CrossRefGoogle Scholar

Bettany, S., Dobscha, S., O’Malley, L., and Prothero, A. (2010) Moving beyond binary opposition: exploring the tapestry of gender in consumer research and marketing. Marketing Theory, 10(1), 3–28.CrossRefGoogle Scholar

Butler, J. (1990) Gender Trouble and the Subversion of Identity. New York: Routledge.Google Scholar

Butler, J. (1993) Bodies that Matter: On the Discursive Limits of ‘Sex’. New York: Routledge.Google Scholar

Butler, J. (1997) Excitable Speech: A Politics of the Performative. New York: Routledge.Google Scholar

Butler, J. (2004) Undoing Gender. New York: Routledge.CrossRefGoogle Scholar

Çalışkan, K., and Callon, M. (2009) Economization, part 1: shifting attention from the economy towards processes of economization. Economy and Society, 38(3), 369–398.CrossRefGoogle Scholar

Callon, M. (ed.) (1998) The Laws of the Markets. Oxford: Blackwell.Google Scholar

Callon, M. (2008) What does it mean to say that economics is performative?, in MacKenzie, D., Muniesa, F., and Siu, L. (eds.), Do Economists Make Markets? On the Performativity of Economics. Princeton, NJ: Princeton University Press, 311–357.Google Scholar

Chafetz, J. S. (ed.) (2006) Handbook of the Sociology of Gender. New York: Springer.Google Scholar

Cochoy, F. (2007) A sociology of market-things: on tending the garden of choices in mass retailing, in Callon, M., Millo, Y., and Munesia, F. (eds.), Market Devices. Oxford: Blackwell, 109–129.Google Scholar

Cochoy, F., Trompette, P., and Araujo, L. (2016) From market agencement to market agencing: an introduction. Consumption Markets & Culture, 19(1), 3–16.CrossRefGoogle Scholar

Cronin, A. M. (2008) Gender in the making of commercial worlds: creativity, vitalism and the practices of marketing. Feminist Theory, 9(3), 293–312.CrossRefGoogle Scholar

Diaz Ruiz, C., and Kjellberg, H. (2020) Feral segmentation: how cultural intermediaries perform market segmentation in the wild. Marketing Theory, 20(4), 429–457.CrossRefGoogle Scholar

Fausto-Sterling, A. (2000) Sexing the Body: Gender Politics and the Construction of Sexuality. New York: Basic Books.Google Scholar

Fuentes, C., and Sörum, N. (2019) Agencing ethical consumers: smartphone apps and the socio-material reconfiguration of everyday life. Consumption Markets & Culture, 22(2), 131–156.CrossRefGoogle Scholar

Garfinkel, H. (1967) Studies in Ethnomethodology. Cambridge: Polity Press.Google Scholar

Geiger, S., Kjellberg, H., and Spencer, R. (2012) Shaping exchanges, building markets. Consumption Markets & Culture, 15(2), 133–147.CrossRefGoogle Scholar

Gill, R., and Grint, K. (1995) Introduction: the gender–technology relation: contemporary theory and research, in Grint, K., and Gill, R. (eds.), The Gender–Technology Relation: Contemporary Theory and Research. London: Taylor & Francis, 1–28.Google Scholar

Gopaldas, A., and Siebert, A. (2018) Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality. Consumption Markets & Culture, 21(4), 323–346.CrossRefGoogle Scholar

Harju, A. A., and Huovinen, A. (2015) Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs. Journal of Marketing Management, 31(15/16), 1602–1625.CrossRefGoogle Scholar

Helgesson, C.-F., and Muniesa, F. (2013) For what it’s worth: an introduction to valuation studies. Valuation Studies, 1(1), 1–10.CrossRefGoogle Scholar

Hirschauer, S., and Mol, A. (1995) Shifting sexes, moving stories: feminist/constructivist dialogues. Science, Technology, & Human Values, 20(3), 368–385.CrossRefGoogle Scholar

Holt, D. B., and Thompson, C. J. (2004) Man-of-action heroes: the pursuit of heroic masculinity in everyday consumption. Journal of Consumer Research, 31(2), 425–440.CrossRefGoogle Scholar

Kamerman, S., and Moss, P. (eds.) (2009) The Politics of Parental Leave Policies: Children, Parenting, Gender and the Labour Market. Bristol: Policy Press.Google Scholar

Kessler, S. J., and McKenna, W. (1978) Gender: An Ethnomethodological Approach. Chicago: University of Chicago Press.Google Scholar

Kjellberg, H. (2008) Market practices and over-consumption. Consumption Markets & Culture, 11(2), 151–167.CrossRefGoogle Scholar

Kjellberg, H., Hagberg, J., and Cochoy, F. (2019) Thinking market infrastructure: barcode scanning in the US grocery retail sector, 1967–2010, in Kornberger, M., et al. (eds.), Thinking Infrastructures. Bingley: Emerald Publishing, 207–232.CrossRefGoogle Scholar

Kjellberg, H., and Helgesson, C.-F. (2007) On the nature of markets and their practices. Marketing Theory, 7(2), 137–162.CrossRefGoogle Scholar

Kjellberg, H., et al. (2012) Market futures/future markets: research directions in the study of markets. Marketing Theory, 12(2), 219–223.CrossRefGoogle Scholar

Knorr Cetina, K., and Bruegger, U. (2002) Traders’ engagement with markets. Theory, Culture & Society, 19(5/6), 161–185.CrossRefGoogle Scholar

Knorr Cetina, K., and Preda, A. (eds.) (2005) The Sociology of Financial Markets. Oxford: Oxford University Press.Google Scholar

Latour, B. (1987) Science in Action: How to Follow Scientists and Engineers through Society. Cambridge, MA: Harvard University Press.Google Scholar

Latour, B., and Woolgar, S. (2013) Laboratory Life: The Construction of Scientific Facts, rev. ed. Princeton, NJ: Princeton University Press.CrossRefGoogle Scholar

Law, J. (2009) Actor network theory and material semiotics, in Turner, B. S. (ed.), The New Blackwell Companion to Social Theory. Oxford: Blackwell, 141–158.Google Scholar

Lohan, M. (2000) Constructive tensions in feminist technology studies. Social Studies of Science, 30(6), 895–916.CrossRefGoogle Scholar

McKeage, K., Crosby, E., and Rittenburg, T. (2018) Living in a gender-binary world: implications for a revised model of consumer vulnerability. Journal of Macromarketing, 38(1), 73–90.CrossRefGoogle Scholar

MacKenzie, D. (2006) An Engine, Not a Camera: How Financial Models Shape Markets. Cambridge, MA: MIT Press.CrossRefGoogle Scholar

MacKenzie, D., and Millo, Y. (2003) Constructing a market, performing theory: the historical sociology of a financial derivatives exchange. American Journal of Sociology, 109(1), 107–145.CrossRefGoogle Scholar

MacKenzie, D., Muniesa, F., and Siu, L. (eds.) (2007) Do Economists Make Markets? On the Performativity of Economics. Princeton, NJ: Princeton University Press.Google Scholar

Mason, K., Kjellberg, H., and Hagberg, J. (2015) Exploring the performativity of marketing: theories, practices and devices. Journal of Marketing Management, 31(1/2), 1–15.CrossRefGoogle Scholar

Meriläinen, S., Tienari, J., and Valtonen, A. (2015) Headhunters and the ‘ideal’ executive body. Organization, 22(1), 3–22.CrossRefGoogle Scholar

Meyers-Levy, J., and Loken, B. (2015) Revisiting gender differences: what we know and what lies ahead. Journal of Consumer Psychology, 25(1), 129–149.CrossRefGoogle Scholar

Middleton, K., and Turnbull, S. (2021) How advertising got ‘woke’: the institutional role of advertising in the emergence of gender progressive market logics and practices. Marketing Theory, 21(4), 561–578.CrossRefGoogle Scholar

Moncrief, W. C., Babakus, E., Cravens, D. W., and Johnston, M. W. (2000) Examining gender differences in field sales organizations. Journal of Business Research, 49(3), 245–257.CrossRefGoogle Scholar

Murto, R. (2021) Gender categorisation in representational market practice. Journal of Marketing Management, 37(3/4), 238–265.CrossRefGoogle Scholar

Petersson McIntyre, M. (2018) Gender by design: performativity and consumer packaging. Design and Culture, 10(3), 337–358.CrossRefGoogle Scholar

Petersson McIntyre, M. (2021) It’s not all ’bout the money: (un)doing the gendered economy. NORA: Nordic Journal of Feminist and Gender Research, 29(4), 275–289.Google Scholar

Pettinger, L. (2005) Gendered work meets gendered goods: selling and service in clothing retail. Gender, Work and Organization, 12(5), 460–478.CrossRefGoogle Scholar

Pettinger, L. (2013) Market moralities in the field of commercial sex. Journal of Cultural Economy, 6(2), 184–199.CrossRefGoogle Scholar

Roberts, C. (2007) Messengers of Sex: Hormones, Biomedicine and Feminism. Cambridge: Cambridge University Press.CrossRefGoogle Scholar

Schroeder, J. E., and Borgerson, J. L. (1998) Marketing images of gender: a visual analysis. Consumption Markets & Culture, 2(2), 161–201.CrossRefGoogle Scholar

Star, S. L. (1991) Power, technology and the phenomenology of conventions: on being allergic to onions, in Law, J. (ed.), A Sociology of Monsters: Essays on Power, Technology and Domination. London: Routledge, 26–56.Google Scholar

Sunderland, P. L., and Denny, R. M. (2011) Consumer segmentation in practice: an ethnographic account of slippage, in Zwick, D., and Cayla, J. (eds.), Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press, 137–161.CrossRefGoogle Scholar

Thompson, C. J., and Üstüner, T. (2015) Women skating on the edge: marketplace performances as ideological edgework. Journal of Consumer Research, 42(2), 235–265.CrossRefGoogle Scholar

Tyler, M. (2020) Judith Butler and Organization Theory. New York: Routledge.Google Scholar

Van Oost, E. (2003) Materialized gender: how shavers configure the users’ femininity and masculinity, in Oudshoorn, N., and Pinch, T. (eds.), How Users Matter: The Co-Construction of Users and Technologies. Cambridge, MA: MIT Press, 193–208.CrossRefGoogle Scholar

West, C., and Zimmerman, D. H. (1987) Doing gender. Gender & Society, 1(2), 125–151.CrossRefGoogle Scholar

Westbrook, L., and Schilt, K. (2014) Doing gender, determining gender: transgender people, gender panics, and the maintenance of the sex/gender/sexuality system. Gender & Society, 28(1), 32–57.CrossRefGoogle Scholar

Whelan, E. (2001) Politics by other means: feminism and mainstream science studies. Canadian Journal of Sociology, 26(4), 535–581.CrossRefGoogle Scholar

Woods, H. S. (2018) Asking more of Siri and Alexa: feminine persona in service of surveillance capitalism. Critical Studies in Media Communication, 35(4), 334–349.CrossRefGoogle Scholar

Zayer, L. T., and Coleman, C. A. (2015) Advertising professionals’ perceptions of the impact of gender portrayals on men and women: a question of ethics? Journal of Advertising, 44(3), 1–12.CrossRefGoogle Scholar

Ackroyd, S. (2009) Labor process theory as ‘normal science’. Employee Responsibilities and Rights Journal, 21(3), 263–272.CrossRefGoogle Scholar

Alvesson, M. (1998) Gender relations and identity at work: a case study of masculinities and femininities in an advertising agency. Human Relations, 51(8), 969–1005.CrossRefGoogle Scholar

Alvesson, M. (2001) Knowledge work: ambiguity, image and identity. Human Relations, 54(7), 863–886.CrossRefGoogle Scholar

Araujo, L. (2007) Markets, market-making and marketing. Marketing Theory, 7(3), 221–226.CrossRefGoogle Scholar

Arnould, E. J., and Cayla, J. (2015) Consumer fetish: commercial ethnography. Organization Studies, 36(10), 1361–1386.CrossRefGoogle Scholar

Arvidsson, A. (2005) Brands: a critical perspective. Journal of Consumer Culture, 5(2), 235–258.CrossRefGoogle Scholar

Bloom, P., and Śliwa, M. (2022) Hacking work: critically examining the implications of the new discourse and practices of hacking for work intensification and organisational control. Human Relations, 75(5), 795–816.CrossRefGoogle Scholar

Böhm, S., and Land, C. (2012) The new ‘hidden abode’: reflections on value and labour in the new economy. The Sociological Review, 60(2), 217–240.CrossRefGoogle Scholar

Bradshaw, A., and Dholakia, N. (2012) Outsider’s insights: (mis)understanding A. Fuat Fırat on consumption, markets and culture. Consumption Markets & Culture, 15(1), 117–131.CrossRefGoogle Scholar

Braverman, H. (1974) Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century. New York: Monthly Review Press.CrossRefGoogle Scholar

Brodie, R. J., Coviello, N. E., and Winklhofer, H. (2008) Contemporary Marketing Practices research program: a review of the first decade. Journal of Business & Industrial Marketing, 23(2), 84–94.CrossRefGoogle Scholar

Brown, S. (2007) Are we nearly there yet? On the retro-dominant logic of marketing. Marketing Theory, 7(3), 291–300.CrossRefGoogle Scholar

Callon, M., and Muniesa, F. (2005) Peripheral vision: economic markets as calculative collective devices. Organization Studies, 26(8), 1229–1250.CrossRefGoogle Scholar

Cluley, R. (2022) Interesting numbers: an ethnographic account of quantification, marketing analytics and facial coding data. Marketing Theory, 22(1), 3–20.CrossRefGoogle Scholar

Cluley, R., and Brown, S. D. (2015) The dividualised consumer: sketching the new mask of the consumer. Journal of Marketing Management, 31(1/2), 107–122.CrossRefGoogle Scholar

Cluley, R., and Nixon, E. (2019) What is an advert? A sociological perspective on marketing media. Marketing Theory, 19(4), 405–423.CrossRefGoogle Scholar

Cochoy, F. (2009) Driving a shopping cart from STS to business, and the other way round: on the introduction of shopping carts in American grocery stores (1936–1959). Organization, 16(1), 31–55.CrossRefGoogle Scholar

Cochoy, F., and Mallard, A. (2018) Another consumer culture theory: an ANT look at consumption, or how ‘market things’ help ‘cultivate’ consumers, in Kravets, O., Maclaran, P., Miles, S., and Venkatesh, A. (eds.), The SAGE Handbook of Consumer Culture. London: SAGE, 384–403.CrossRefGoogle Scholar

Cova, B., and Cova, V. (2012) On the road to prosumption: marketing discourse and the development of consumer competencies. Consumption Markets & Culture, 15(2), 149–168.CrossRefGoogle Scholar

Cova, B., and Dalli, D. (2009) Working consumers: the next step in marketing theory? Marketing Theory, 9(3), 315–339.CrossRefGoogle Scholar

Cova, B., and Paranque, B. (2019) Exploitation and emancipation, in Tadajewski, M., Higgins, M., Denegri-Knott, J., and Varman, R. (eds.), The Routledge Companion to Critical Marketing. Abingdon: Routledge, 439–452.Google Scholar

Coviello, N. E., and Brodie, R. J. (2001) Contemporary marketing practices of consumer and business‐to‐business firms: how different are they? Journal of Business & Industrial Marketing, 16(5), 382–400.CrossRefGoogle Scholar

Coviello, N. E., Brodie, R. J., and Munro, H. J. (1997) Understanding contemporary marketing: development of a classification scheme. Journal of Marketing Management, 13(6), 501–522.CrossRefGoogle Scholar

Coviello, N. E., Brodie, R. J., Danaher, P. J., and Johnston, W. J. (2002) How firms relate to their markets: an empirical examination of contemporary marketing practices. Journal of Marketing, 66(3), 33–46.CrossRefGoogle Scholar

Dean, J. (2005) Communicative capitalism: circulation and the foreclosure of politics. Cultural Politics, 1(1), 51–74.CrossRefGoogle Scholar

Dholakia, N., Ozgun, A., and Atik, D. (2021) The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed? European Journal of Marketing, 55(3), 868–893.CrossRefGoogle Scholar

Dubuisson-Quellier, S. (2007) The shop as a market space: the commercial qualities of retail architecture, in Vernet, D., and de Wit, L. (eds.), Boutiques and Other Retail Spaces: The Architecture of Seduction. Abingdon: Routledge, 16–33.Google Scholar

Fitchett, J. A., and Saren, M. (1998) Baudrillard in the museum: the value of Dasein. Consumption, Markets & Culture, 2(3), 311–335.CrossRefGoogle Scholar

Frank, T. (1998) The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago: University of Chicago Press.Google Scholar

Gandini, A. (2019) Labour process theory and the gig economy. Human Relations, 72(6), 1039–1056.CrossRefGoogle Scholar

Graeber, D. (2018) Bullshit Jobs: A Theory. New York: Simon & Schuster.Google Scholar

Grönroos, C. (2000) Creating a relationship dialogue: communication, interaction and value. The Marketing Review, 1(1), 5–14.CrossRefGoogle Scholar

Hackley, C. (2000) Silent running: tacit, discursive and psychological aspects of management in a top UK advertising agency. British Journal of Management, 11(3), 239–254.CrossRefGoogle Scholar

Heiland, H. (2022) Neither timeless, nor placeless: control of food delivery gig work via place-based working time regimes. Human Relations, 75(9), 1824–1848.CrossRefGoogle Scholar

Hill, T., and McDonagh, P. (2021) The Dark Side of Marketing Communications: Critical Marketing Perspectives. Abingdon: Routledge.Google Scholar

Hirschman, E. C. (1988) The ideology of consumption: a structural-syntactical analysis of ‘Dallas’ and ‘Dynasty’. Journal of Consumer Research, 15(3), 344–359.CrossRefGoogle Scholar

Kotler, P., Brady, M., Goodman, M., and Hansen, T. (2016) Marketing Management, 3rd European ed. Harlow: Pearson.Google Scholar

Marx, K. (1867) Capital, vol. 1. London: Penguin Books.Google Scholar

Moeran, B. (2005) Tricks of the trade: the performance and interpretation of authenticity. Journal of Management Studies, 42(5), 901–922.CrossRefGoogle Scholar

Muniesa, F. (2014) The Provoked Economy: Economic Reality and the Performative Turn. Abingdon: Routledge.CrossRefGoogle Scholar

Nixon, S., and Crewe, B. (2004) Pleasure at work? Gender, consumption and work‐based identities in the creative industries. Consumption Markets & Culture, 7(2), 129–147.CrossRefGoogle Scholar

O’Doherty, D. P. (2009) Revitalising labour process theory: a prolegomenon to fatal writing. Culture and Organization, 15(1), 1–19.CrossRefGoogle Scholar

Rosen, M. (1985) Breakfast at Spiro’s: dramaturgy and dominance. Journal of Management, 11(2), 31–48.CrossRefGoogle Scholar

Ryan, A., Stigzelius, I., Mejri, O., Hopkinson, G., and Hussien, F. (2023) Agencing the digitalised marketer: exploring the boundary workers at the cross-road of (e)merging markets. Marketing Theory, 23(3), 463–487.CrossRefGoogle Scholar

Skålén, P., and Hackley, C. (2011) Marketing-as-practice: introduction to the special issue. Scandinavian Journal of Management, 27(2), 189–195.CrossRefGoogle Scholar

Srnicek, N. (2017) Platform Capitalism. London: John Wiley.Google Scholar

Svensson, P. (2019) Critical studies of marketing work, in Tadajewski, M., Higgins, M., Denegri-Knott, J., and Varman, R. (eds.), The Routledge Companion to Critical Marketing. Abingdon: Routledge, 155–171.Google Scholar

Taylor, F. W. (1911) The Principles of Scientific Management. New York: Harper.Google Scholar

Winders, J. A. (1997) Genre, gender, and the postmodern blues. Consumption, Markets & Culture, 1(1), 31–43.CrossRefGoogle Scholar

Zeithaml, V. A., Jaworski, B. J., Kohli, A. K., Tuli, K. R., Ulaga, W., and Zaltman, G. (2020) A theories-in-use approach to building marketing theory. Journal of Marketing, 84(1), 32–51.CrossRefGoogle Scholar

Zuboff, S. (2015) Big other: surveillance capitalism and the prospects of an information civilization. Journal of Information Technology, 30(1), 75–89.CrossRefGoogle Scholar

Zwick, D., Bonsu, S. K., and Darmody, A. (2008) Putting consumers to work: co-creation and new marketing govern-mentality. Journal of Consumer Culture, 8(2), 163–196.CrossRefGoogle Scholar

Zwick, D., and Denegri-Knott, J. (2009) Manufacturing customers: the database as new means of production. Journal of Consumer Culture, 9(2), 221–247.CrossRefGoogle Scholar

Alberternst, B., Steinhoff, A. B., Eggert, L., and Giesler, M. (2022) Theorizing marketplace solidarity systems: from consumer–firm dyads to structures of mutual support. Paper presented at American Marketing Association Summer Academic Conference, Chicago, 12 August.Google Scholar

Arsel, Z., and Bean, J. (2013) Taste regimes and market-mediated practice. Journal of Consumer Research, 39(5), 899–917.CrossRefGoogle Scholar

Bajde, D., and Rojas-Gaviria, P. (2021) Creating responsible subjects: the role of mediated affective encounters. Journal of Consumer Research, 48(3), 492–512.CrossRefGoogle Scholar

Baker, J. J., and Nenonen, S. (2020) Collaborating to shape markets: emergent collective market work. Industrial Marketing Management, 85, 240–253.CrossRefGoogle Scholar

Bitektine, A., and Haack, P. (2015) The ‘macro’ and the ‘micro’ of legitimacy: toward a multilevel theory of the legitimacy process. Academy of Management Review, 40(1), 49–75.CrossRefGoogle Scholar

Brunk, K., Giesler, M., and Hartmann, B. (2018) Creating a consumable past: how memory making shapes marketization. Journal of Consumer Research, 44(6), 1325–1342.CrossRefGoogle Scholar

Campbell, M. C., Inman, J. J., Kirmani, A., and Price, L. L. (2020) In times of trouble: a framework for understanding consumers’ responses to threats. Journal of Consumer Research, 47(3), 311–326.CrossRefGoogle Scholar

Cochoy, F. (1998) Another discipline for the market economy: marketing as a performative knowledge and know‐how for capitalism. The Sociological Review, 46(S1), 194–221.CrossRefGoogle Scholar

Coskuner-Balli, G. (2020) Citizen-consumers wanted: revitalizing the American dream in the face of economic recessions, 1981–2012. Journal of Consumer Research, 47(3), 327–349.CrossRefGoogle Scholar

Crockett, D., and Wallendorf, M. (2004) The role of normative political ideology in consumer behavior. Journal of Consumer Research, 31(3), 511–527.CrossRefGoogle Scholar

Dagalp, I., and Hartmann, B. (2022) From ‘aesthetic’ to aestheticization: a multi-layered cultural approach. Consumption, Markets & Culture, 25(1), 1–20.CrossRefGoogle Scholar

Diaz Ruiz, C., and Makkar, M. (2021) Market bifurcations in board sports: how consumers shape markets through boundary work. Journal of Business Research, 122, 38–50.CrossRefGoogle Scholar

Dolbec, P. Y., Arsel, Z., and Aboelenien, A. (2022) A practice perspective on market evolution: how craft and commercial coffee firms expand practices and develop markets. Journal of Marketing, 86(6), 50–69.CrossRefGoogle Scholar

Dolbec, P. Y., and Fischer, E. (2015) Refashioning a field? Connected consumers and institutional dynamics in markets. Journal of Consumer Research, 41(6), 1447–1468.CrossRefGoogle Scholar

Dolbec, P. Y., Fischer, E., and Canniford, R. (2021) Something old, something new: enabled theory building in qualitative marketing research. Marketing Theory, 21(4), 443–461.CrossRefGoogle Scholar

Eckhardt, G. M., and Dobscha, S. (2019) The consumer experience of responsibilization: the case of Panera Cares. Journal of Business Ethics, 159(3), 651–663.CrossRefGoogle Scholar

Ertimur, B., and Coskuner-Balli, G. (2015) Navigating the institutional logics of markets: implications for strategic brand management. Journal of Marketing, 79(2), 40–61.CrossRefGoogle Scholar

Featherstone, M (2007) Consumer Culture and Postmodernism. London: SAGE.CrossRefGoogle Scholar

Ger, G., Karababa, E., Kuruoğlu, A., Türe, M., Üstüner, T., and Yenicioğlu, B. (2018) Debunking the myths of global consumer culture literature, in Kravets, O., Maclaran, P., Miles, S., and Venkatesh, A. (eds.), The SAGE Handbook of Consumer Culture. Thousand Oaks, CA: SAGE, 79–101.CrossRefGoogle Scholar

Giesler, M. (2008) Conflict and compromise: drama in marketplace evolution. Journal of Consumer Research, 34(6), 739–753.CrossRefGoogle Scholar

Giesler, M. (2012) How doppelgänger brand images influence the market creation process: longitudinal insights from the rise of Botox cosmetic. Journal of Marketing, 76(6), 55–68.CrossRefGoogle Scholar

Giesler, M., and Fischer, E. (2017) Market system dynamics. Marketing Theory, 17(1), 3–8.CrossRefGoogle Scholar

Giesler, M., and Veresiu, E. (2014) Creating the responsible consumer: moralistic governance regimes and consumer subjectivity. Journal of Consumer Research, 41(3), 840–857.CrossRefGoogle Scholar

Gonzalez-Arcos, C., Alison, M. J., Scaraboto, D., Guesalaga, R., and Sandberg, J. (2021) ‘How do I carry all this now?’ Understanding consumer resistance to sustainability interventions. Journal of Marketing, 85(3), 44–61.CrossRefGoogle Scholar

Grandclément, C. (2009) Wheeling one’s groceries around the store: the invention of the shopping cart, 1936–1953, in Belasco, W., and Horowitz, R. (eds.), Food Chains: From Farmyard to Shopping Cart. Philadelphia: University of Pennsylvania Press, 233–251.CrossRefGoogle Scholar

Hayek, F. A. (1960) The Constitution of Liberty. Chicago: University of Chicago Press.Google Scholar

Harsin, J. (2015) Regimes of posttruth, postpolitics, and attention economies. Communication, Culture & Critique, 8(2), 327–333.CrossRefGoogle Scholar

Huff, A. D., Humphreys, A., and Wilner, S. (2021) The politicization of objects: meaning and materiality in the US cannabis market. Journal of Consumer Research, 48(1), 22–50.CrossRefGoogle Scholar

Humphreys, A. (2010) Megamarketing: the creation of markets as a social process. Journal of Marketing, 74(2), 1–19.CrossRefGoogle Scholar

Humphreys, A., and Carpenter, G. (2018) Status games: market driving through social influence in the US wine industry. Journal of Marketing, 82(5), 141–159.CrossRefGoogle Scholar

Izberk-Bilgin, E. (2012) Infidel brands: unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism. Journal of Consumer Research, 39(4), 663–687.CrossRefGoogle Scholar

Karababa, E., and Ger, G. (2011) Early modern Ottoman coffeehouse culture and the formation of the consumer subject. Journal of Consumer Research, 37(5), 737–760.CrossRefGoogle Scholar

Kjeldgaard, D., Askegaard, S., Rasmussen, J. Ø., and Østergaard, P. (2017) Consumers’ collective action in market system dynamics: a case of beer. Marketing Theory, 17(1), 51–70.CrossRefGoogle Scholar

Kravets, O., and Sandıkçı, Ö. (2014) Competently ordinary: new middle class consumers in the emergent markers. Journal of Marketing, 78(4), 125–140.CrossRefGoogle Scholar

Kymlicka, W. (2013) Neoliberal multiculturalism?, in Hall, P. A., and Lamont, M. (eds.), Social Resilience in the Neoliberal Era. Cambridge: Cambridge University Press, 99–126.CrossRefGoogle Scholar

Lemke, T. (2001) Foucault, governmentality, and critique. Rethinking Marxism, 14, 49–64.CrossRefGoogle Scholar

Luedicke, M. K., Thompson, C. J., and Giesler, M. (2010) Magical thinking and consumer coping. Journal of Consumer Research, 36(6), 1016–1032.CrossRefGoogle Scholar

Maciel, A. F., and Fischer, E. (2020) Collaborative market driving: how peer firms can develop markets through collective action. Journal of Marketing, 84(5), 41–59.CrossRefGoogle Scholar

Maciel, A. F., and Wallendorf, M. (2021) Space as a resource in the politics of consumer identity. Journal of Consumer Research, 48(2), 309–332.CrossRefGoogle Scholar

McNay, L. (2010) Feminism and post-identity politics: the problem of agency. Constellations, 17(4), 512–525.CrossRefGoogle Scholar

Martin, D. M., and Schouten, J. W. (2014) Consumption-driven market emergence. Journal of Consumer Research, 40(5), 855–870.CrossRefGoogle Scholar

Mimoun, L., Trujillo-Torres, L., and Sobande, F. (2022) Social emotions and the legitimation of the fertility technology market. Journal of Consumer Research, 48(6), 1073–1095.CrossRefGoogle Scholar

Nøjgaard, M., and Bajde, D. (2021) Comparison and cross-pollination of two fields of market systems studies. Consumption Markets & Culture, 24(2), 125–146.CrossRefGoogle Scholar

Parmentier, M. A., and Fischer, E. (2015) Things fall apart: the dynamics of brand audience dissipation. Journal of Consumer Research, 41(5), 1228–1251.CrossRefGoogle Scholar

Phipps, M., and Ozanne, J. L. (2017) Routines disrupted: reestablishing security through practice alignment Journal of Consumer Research, 44(2), 361–380.CrossRefGoogle Scholar

Reuber, A., and Fischer, E. (2022) Relying on the engagement of others: a review of the governance choices facing social media platform start-ups. International Small Business Journal, 40(1), 3–22.CrossRefGoogle ScholarPubMed

Sandıkcı, Ö., and Ger, G. (2010) Veiling in style: how does a stigmatized practice become fashionable? Journal of Consumer Research, 37(1), 15–36.CrossRefGoogle Scholar

Schwarzkopf, S. (2009) Discovering the consumer: market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years. Journal of Macromarketing, 29(1), 8–20.CrossRefGoogle Scholar

Scott, W. R. (1995) Institutions and Organizations. Thousand Oaks, CA: SAGE.Google Scholar

Shamir, R. (2008) The age of responsibilization: on market-embedded morality. Economy and Society, 37(1), 1–19.CrossRefGoogle Scholar

Smith, A. (1759) The Theory of Moral Sentiments. Edinburgh: A. Kincaid & J. Bell.CrossRefGoogle Scholar

Suchman, M. C. (1995) Managing legitimacy: strategic and institutional approaches. Academy of Management Review, 20(3), 571–611.CrossRefGoogle Scholar

Thietart, R. A., and Forgues, B. (1995) Chaos theory and organization. Organization Science, 6(1), 19–31.CrossRefGoogle Scholar

Thompson, C., and Tian, K. (2008) Reconstructing the South: how commercial myths compete for identity value through the ideological shaping of popular memories and countermemories. Journal of Consumer Research, 34(5), 595–613.CrossRefGoogle Scholar

Thornton, P. H., and Ocasio, W. (1999) Institutional logics and the historical contingency of power in organizations: executive succession in the higher education publishing industry, 1958–1990. American Journal of Sociology, 105(3), 801–843.CrossRefGoogle Scholar

Valor, C., Lloveras, J., and Papaoikonomou, E. (2021) The role of emotion discourse and pathic stigma in the delegitimization of consumer practices. Journal of Consumer Research, 47(5), 636–653.CrossRefGoogle Scholar

Vargo, S., Peters, L., Kjellberg, H., and Koskela-Huotari, K. (2023) Emergence in marketing: an institutional and ecosystem framework. Journal of the Academy of Marketing Science, 51, 2–22.CrossRefGoogle Scholar

Veresiu, E., and Giesler, M. (2018) Beyond acculturation: multiculturalism and the institutional shaping of an ethnic consumer subject. Journal of Consumer Research, 45(3), 553–570.CrossRefGoogle Scholar

Weber, M. (2000) Stock and commodity exchanges [Die Börse (1894)], trans. Lestition, S.. Theory and Society, 29(3), 305–338.CrossRefGoogle Scholar

Zhao, X., and Belk, R. (2008) Politicizing consumer culture: advertising’s appropriation of political ideology in China’s social transition. Journal of Consumer Research, 35(2), 231–244.CrossRefGoogle Scholar

Zimmerman, B. J., and Hurst, D. K. (1993) Breaking the boundaries: the fractal organization. Journal of Management Inquiry, 2(4), 334–355.CrossRefGoogle Scholar

Anand, N., and Peterson, R. A. (2000) When market information constitutes fields: sensemaking of markets in the commercial music industry. Organization Science, 11(3), 270–284.CrossRefGoogle Scholar

Antonelli, C. (1994) Localized technological change and the evolution of standards as economic institutions. Information Economics and Policy, 6(3/4), 195–216.CrossRefGoogle Scholar

Araujo, L., Finch, J., and Kjellberg, H. (eds.) (2010) Reconnecting Marketing to Markets. Oxford: Oxford University Press.CrossRefGoogle Scholar

Araujo, L., and Kjellberg, H. (2015) Forming cognitions by investing in a form: frequent flyer programs in US air travel post-deregulation (1981–1991). Industrial Marketing Management, 48, 68–78.CrossRefGoogle Scholar

Arndt, J. (1979) Toward a concept of domesticated markets. Journal of Marketing, 43(4), 69–75.CrossRefGoogle Scholar

Arthur, W. B. (1990) Positive feedbacks in the economy. Scientific American, 262(2), 92–99.CrossRefGoogle Scholar

Azimont, F., and Araujo, L. (2007) Category reviews as market-shaping events. Industrial Marketing Management, 36(7), 849–860.CrossRefGoogle Scholar

Baker, J. J., Storbacka, K., and Brodie, R. J. (2019) Markets changing, changing markets: institutional work as market shaping. Marketing Theory, 19(3), 301–328.CrossRefGoogle Scholar

Baker, W. E. (1984) The social structure of a national securities market. American Journal of Sociology, 89(4), 775–811.CrossRefGoogle Scholar

Barrey, S. (2007) Struggling to be displayed at the point of purchase: the emergence of merchandising in French supermarkets. The Sociological Review, 55(2S), 92–108.CrossRefGoogle Scholar

Beckert, J. (2010) How do fields change? The interrelations of institutions, networks, and cognition in the dynamics of markets. Organization Studies, 31(5), 605–627.CrossRefGoogle Scholar

Bourdieu, P. (1996) The Rules of Art: Genesis and Structure of the Literary Field. Stanford, CA: Stanford University Press.CrossRefGoogle Scholar

Boxenbaum, E., and Battilana, J. (2005) Importation as innovation: transposing managerial practices across fields. Strategic Organization, 3(4), 355–383.CrossRefGoogle Scholar

Burt, R. S. (1995) Structural Holes: The Social Structure of Competition. Cambridge, MA: Harvard University Press.Google Scholar

Callon, M. (1998) The embeddedness of economic markets in economics, in Callon, M. (ed.), The Laws of the Markets. Oxford: Blackwell, 1–58.Google Scholar

Callon, M. (2007) What does it mean to say that economics is performative?, in MacKenzie, D., Muniesa, F., and Siu, L. (eds.), Do Economists Make Markets? On the Performativity of Economics. Princeton, NJ: Princeton University Press, 311–357.Google Scholar

Callon, M., Millo, Y., and Muniesa, F. (eds.) (2007) Market Devices. Oxford: Blackwell.Google Scholar

Capra, F., and Luisi, L. (2014) The Systems View of Life: A Unifying Vision. Cambridge: Cambridge University Press.CrossRefGoogle Scholar

Chimenti, G. (2020) Conceptual controversies at the boundaries between markets: the case of ridesharing. Consumption Markets & Culture, 23(2), 130–153.CrossRefGoogle Scholar

Christophers, B. (2015) The law’s markets. Journal of Cultural Economy, 8(2), 125–143.CrossRefGoogle Scholar

D’Antone, S., and Spencer, R. (2014) Concerns and marketization: the case of sustainable palm oil, in Geiger, S., Harrison, D., Kjellberg, H., and Mallard, A. (eds.), Concerned Markets: Economic Ordering for Multiple Values. Cheltenham: Edward Elgar, 72–101.Google Scholar

Day, G. S. (1981) Strategic market analysis and definition: an integrated approach. Strategic Management Journal, 2(3), 281–299.CrossRefGoogle Scholar

Diaz Ruiz, C. (2013) Assembling market representations. Marketing Theory, 13(3), 245–261.CrossRefGoogle Scholar

Doganova, L., and Karnøe, P. (2015) Building markets for clean technologies: controversies, environmental concerns and economic worth. Industrial Marketing Management, 44, 22–31.CrossRefGoogle Scholar

Dolbec, P. Y., and Fischer, E. (2015) Refashioning a field? Connected consumers and institutional dynamics in markets. Journal of Consumer Research, 41(6), 1447–1468.CrossRefGoogle Scholar

Dubuisson-Quellier, S. (2021) Anti-corporate activism and market change: the role of contentious valuations. Social Movement Studies, 20(4), 399–416.CrossRefGoogle Scholar

Ertimur, B., and Coskuner-Balli, G. (2015) Navigating the institutional logics of markets: implications for strategic brand management. Journal of Marketing, 79(2), 40–61.CrossRefGoogle Scholar

Flaig, A., Kindström, D., and Ottosson, M. (2021a) Market-shaping phases: a qualitative meta-analysis and conceptual framework. AMS Review, 11(3), 354–374.CrossRefGoogle Scholar

Flaig, A., Kindström, D., and Ottosson, M. (2021b) Market-shaping strategies: a conceptual framework for generating market outcomes. Industrial Marketing Management, 96, 254–266.CrossRefGoogle Scholar

Fligstein, N. (1996) Markets as politics: a political-cultural approach to market institutions. American Sociological Review, 61(4), 656–673.CrossRefGoogle Scholar

Fligstein, N. (2001) The Architecture of Markets: An Economic Sociology of Twenty-First-Century Capitalist Societies. Princeton, NJ: Princeton University Press.CrossRefGoogle Scholar

Garcia-Parpet, M.-F. (1986) La construction sociale d’un marché parfait: le marché au cadran de Fontaine en Sologne. Actes de la Recherche en Sciences Sociales, 65, 2–13.Google Scholar

Geiger, S., and Gross, N. (2018) Market failures and market framings: can a market be transformed from the inside? Organization Studies, 39(10), 1357–1376.CrossRefGoogle Scholar

Geiger, S., and Kjellberg, H. (2021) Market mash ups: the process of combinatorial market innovation. Journal of Business Research, 124, 445–457.CrossRefGoogle Scholar

Granovetter, M. (1985) Economic action and social structure: the problem of embeddedness. American Journal of Sociology, 91(3), 481–510.CrossRefGoogle Scholar

Gurses, K., and Ozcan, P. (2015) Entrepreneurship in regulated markets: framing contests and collective action to introduce pay TV in the US. Academy of Management Journal, 58(6), 1709–1739.CrossRefGoogle Scholar

Hall, P. A., and Soskice, D. (2001) An introduction to varieties of capitalism, in Hall, P. A., and Soskice, D. (eds.), Varieties of Capitalism: The Institutional Foundations of Comparative Advantage. Oxford: Oxford University Press, 1–68.CrossRefGoogle Scholar

Hawa, J., Baker, J., and Plewa, C. (2020) Composing markets: a framework of intentionality in market-shaping. Journal of Business Research, 121, 47–57.CrossRefGoogle Scholar

Helgesson, C.-F. (1999) Making a natural monopoly: the configuration of a techno-economic order in Swedish telecommunications. PhD dissertation, Stockholm School of Economics.Google Scholar

Hietanen, J., and Rokka, J. (2015) Market practices in countercultural market emergence. European Journal of Marketing, 49(9/10), 1563–1588.CrossRefGoogle Scholar

Humphreys, A. (2010) Megamarketing: the creation of markets as a social process. Journal of Marketing, 74(2), 1–19.CrossRefGoogle Scholar

Humphreys, A., and Carpenter, G. S. (2018) Status games: market driving through social influence in the US wine industry. Journal of Marketing, 82(5), 141–159.CrossRefGoogle Scholar

Jaworski, B., Kohli, A. K., and Sahay, A. (2000) Market-driven versus driving markets. Journal of the Academy of Marketing Science, 28(1), 45–54.CrossRefGoogle Scholar

Katz, M. L., and Shapiro, C. (1994) Systems competition and network effects. Journal of Economic Perspectives, 8, 93–115.CrossRefGoogle Scholar

Kjellberg, H. (2004) Wirsälls marginalanteckning, eller: vem ska bestämma priset på varan? [Wirsäll’s marginal note, or: who should set the price?], in Helgesson, C.-F., Kjellberg, H., and Liljenberg, A. (eds.), Den där marknaden: om utbyten, normer och bilder [This thing called the market: on exchanges, norms and images]. Stockholm: Studentlitteratur. 205–233.Google Scholar

Kjellberg, H. (2010) Marketing on trial, in Araujo, L., Finch, J., and Kjellberg, H. (eds.), Reconnecting Marketing to Markets. Oxford: Oxford University Press. 181–203.CrossRefGoogle Scholar

Kjellberg, H., Hagberg, J., and Cochoy, F. (2019) Thinking market infrastructure: barcode scanning in the US grocery retail sector, 1967–2010, in Kornberger, M., et al. (eds.), Thinking Infrastructures. Bingley: Emerald Publishing, 207–232.CrossRefGoogle Scholar

Kjellberg, H., and Helgesson, C.-F. (2006) Multiple versions of markets: multiplicity and performativity in market practice. Industrial Marketing Management, 35(7), 839–855.CrossRefGoogle Scholar

Kjellberg, H., and Helgesson, C.-F. (2007) On the nature of markets and their practices. Marketing Theory, 7(2), 137–162.CrossRefGoogle Scholar

Kjellberg, H., and Helgesson, C.-F. (2010) Political marketing: multiple values, performativities and modes of engaging. Journal of Cultural Economy, 3(2), 279–297.CrossRefGoogle Scholar

Kjellberg, H., and Olson, D. (2017) Joint markets: how adjacent markets influence the formation of regulated markets. Marketing Theory, 17(1), 95–123.CrossRefGoogle Scholar

Latour, B. (1984) The powers of association. The Sociological Review, 32(S1), 264–280.CrossRefGoogle Scholar

Latour, B. (1987) Science in Action: How to Follow Scientists and Engineers through Society. Cambridge, MA: Harvard University Press.Google Scholar

Latour, B. (1999) Pandora’s Hope: Essays on the Reality of Science Studies. Cambridge, MA: Harvard University Press.Google Scholar

Lawlor, J., and Kavanagh, D. (2015) Infighting and fitting in: following innovation in the stent actor–network. Industrial Marketing Management, 44, 32–41.CrossRefGoogle Scholar

Lee, B. H., Struben, J., and Bingham, C. B. (2018) Collective action and market formation: an integrative framework. Strategic Management Journal, 39(1), 242–266.CrossRefGoogle Scholar

Lee, K., and Pennings, J. M. (2002) Mimicry and the market: adoption of a new organizational form. Academy of Management Journal, 45(1), 144–162.CrossRefGoogle Scholar

Levine, R. (2012) The governance of financial regulation: reform lessons from the recent crisis. International Review of Finance, 12(1), 39–56.CrossRefGoogle Scholar

Levinthal, D. A. (2020) Editorial introduction: the special issue on strategies for market creation and transformation. Strategy Science, 5(3), 147–148.CrossRefGoogle Scholar

Levitt, T. (1965) Exploit the product life cycle. Harvard Business Review, 43(6), 81–94.Google Scholar

Loasby, B. (2000) Market institutions and economic evolution. Journal of Evolutionary Economics, 10(3), 297–309.CrossRefGoogle Scholar

Maciel, A. F., and Fischer, E. (2020) Collaborative market driving: how peer firms can develop markets through collective action. Journal of Marketing, 84(5), 41–59.CrossRefGoogle Scholar

MacKenzie, D. (2006) An Engine, Not a Camera: How Financial Models Shape Markets. Cambridge, MA: MIT Press.CrossRefGoogle Scholar

MacKenzie, D., Muniesa, F., and Siu, L. (eds.) (2007) Do Economists Make Markets? On the Performativity of Economics. Princeton, NJ: Princeton University Press.Google Scholar

Mattsson, L. G., and Junker, S. O. (2023) Market shaping for a fossil-free economy: institutional work to change market practices of public procurement. Industrial Marketing Management, 108, 23–34.CrossRefGoogle Scholar

Milgrom, P. (2011) Critical issues in the practice of market design. Economic Inquiry, 49(2), 311–320.CrossRefGoogle Scholar

Muniesa, F. (2007) Market technologies and the pragmatics of prices. Economy and Society, 36(3), 377–395.CrossRefGoogle Scholar

Narver, J. C., Slater, S. F., and MacLachlan, D. L. (2004) Responsive and proactive market orientation and new-product success. Journal of Product Innovation Management, 21(5), 334–347.CrossRefGoogle Scholar

Nenonen, S., et al. (2014) A new perspective on market dynamics: market plasticity and the stability–fluidity dialectics. Marketing Theory, 14(3), 269–289.CrossRefGoogle Scholar

Nenonen, S., Storbacka, K., and Windahl, C. (2019) Capabilities for market-shaping: triggering and facilitating increased value creation. Journal of the Academy of Marketing Science, 47(4), 617–639.CrossRefGoogle Scholar

Neyland, D., and Simakova, E. (2010) Trading bads and goods: marketing practices in fair trade retailing, in Araujo, L., Finch, J., and Kjellberg, H. (eds.), Reconnecting Marketing to Markets. Oxford: Oxford University Press. 204–223.CrossRefGoogle Scholar

North, D. C. (1977) Markets and other allocation systems in history: the challenge of Karl Polanyi. Journal of European Economic History, 6(3), 703–716.Google Scholar

North, D. C. (1991) Institutions. Journal of Economic Perspectives, 5(1), 97–112.CrossRefGoogle Scholar

Onyas, W. I., and Ryan, A. (2015) Agencing markets: actualizing ongoing market innovation. Industrial Marketing Management, 44, 13–21.CrossRefGoogle Scholar

Ozcan, P., and Gurses, K. (2018) Playing cat and mouse: contests over regulatory categorization of dietary supplements in the United States. Academy of Management Journal, 61(5), 1789–1820.CrossRefGoogle Scholar

Ozcan, P., and Santos, F. M. (2015) The market that never was: turf wars and failed alliances in mobile payments. Strategic Management Journal, 36(10), 1486–1512.CrossRefGoogle Scholar

Pellandini-Simányi, L., and Vargha, S. (2021) Legal infrastructures: how laws matter in the organization of new markets. Organization Studies, 42(6), 867–889.CrossRefGoogle Scholar

Peñaloza, L., and Mish, J. (2011) The nature and processes of market co-creation in triple bottom line firms: leveraging insights from consumer culture theory and service dominant logic. Marketing Theory, 11(1), 9–34.CrossRefGoogle Scholar

Rainelli Weiss, H., and Huault, I. (2016) Business as usual in financial markets? The creation of incommensurables as institutional maintenance work. Organization Studies, 37(7), 991–1015.CrossRefGoogle Scholar

Reverdy, T. (2010) The unexpected effects of gas market liberalization, in Araujo, L., Finch, J., and Kjellberg, H. (eds.), Reconnecting Marketing to Markets. Oxford: Oxford University Press. 158–180.CrossRefGoogle Scholar

Rosa, J. A., Porac, J. F., Runser-Spanjol, J., and Saxon, M. S. (1999) Sociocognitive dynamics in a product market. Journal of Marketing, 63(4S1), 64–77.CrossRefGoogle Scholar

Roth, A. E. (2002) The economist as engineer: game theory, experimentation, and computation as tools for design economics. Econometrica, 70(4), 1341–1378.CrossRefGoogle Scholar

Roth, A. E. (2008) What have we learned from market design? The Economic Journal, 118(517), 285–310.CrossRefGoogle Scholar

Roth, A. E. (2018) Marketplaces, markets, and market design. American Economic Review, 108(7), 1609–1658.CrossRefGoogle ScholarPubMed

Russell, A. L., and Vinsel, L. (2018) After innovation, turn to maintenance. Technology and Culture, 59(1), 1–25.CrossRefGoogle ScholarPubMed

Santos, F. M., and Eisenhardt, K. M. (2009) Constructing markets and shaping boundaries: entrepreneurial power in nascent fields. Academy of Management Journal, 52(4), 643–671.CrossRefGoogle Scholar

Skog, A., and Sölvell, Ö. (2020) The dark side of agglomeration, sustained wealth and transposition of trading institutions: the case of Bordeaux in the 18th and 19th centuries. Journal of Economic Geography, 20(1), 67–91.Google Scholar

Spender, J. C. (1989) Industry Recipes: The Nature and Sources of Managerial Judgement. Oxford: Blackwell.Google Scholar

Storbacka, K., and Nenonen, S. (2011) Markets as configurations. European Journal of Marketing, 45(1/2), 241–258.CrossRefGoogle Scholar

Swedberg, R. (1994) Markets as social structures, in Smelser, N., and Swedberg, R. (eds.), The Handbook of Economic Sociology. Princeton, NJ: Princeton University Press, 255–282.Google Scholar

Ulkuniemi, P., Araujo, L., and Tähtinen, J. (2015) Purchasing as market-shaping: the case of component-based software engineering. Industrial Marketing Management, 44, 54–62.CrossRefGoogle Scholar

Uzzi, B. (1997) Social structure and competition in interfirm networks: the paradox of embeddedness. Administrative Science Quarterly, 42(1), 35–67.CrossRefGoogle Scholar

Van de Ven, A. H. (1992) Suggestions for studying strategy process: a research note. Strategic Management Journal, 13(S1), 169–188.CrossRefGoogle Scholar

Van de Ven, A. H., and Poole, M. S. (1995) Explaining development and change in organizations. Academy of Management Review, 20(3), 510–540.CrossRefGoogle Scholar

Vargo, S. L., and Lusch, R. F. (2011) It’s all B2B … and beyond: toward a systems perspective of the market. Industrial Marketing Management, 40(2), 181–187.CrossRefGoogle Scholar

Veblen, T. (1898) Why is economics not an evolutionary science? Quarterly Journal of Economics, 12(4), 373–397.CrossRefGoogle Scholar

Venter, P., Wright, A., and Dibb, S. (2015) Performing market segmentation: a performative perspective. Journal of Marketing Management, 31(1/2), 62–83.CrossRefGoogle Scholar

Williamson, O. E. (1975) Markets and Hierarchies: Analysis and Antitrust Implications. New York: Free Press.Google Scholar

Wilson, R. B. (2002) Architecture of power markets. Econometrica, 70(4), 1299–1340.CrossRefGoogle Scholar