For those who may still be in the dark, ‘biblioblogging’ is a popular phenomenon in the world of biblical scholarship. The term simply refers to the activities biblical scholars, ranging from interested amateurs through to famous professors, blogging on the Bible (known collectively as ‘bibliobloggers’) which took off in the previous decade. Biblioblogs now number, remarkably, in the hundreds. They also seem to be popular among biblical scholars, and not simply because people regularly encounter biblical scholars who read blogs. By August 26, 2008, Mark Goodacre's NT Blog received four million visits since 2 September, 2003. Biblioblogging is one of the most helpful ways of showing the connections between scholarship and contemporary cultural trends partly for the reason of a tendency towards explicitness on a range of topics. Through biblioblogging, the conventional constraints of academic publishing are considerably looser and it means bloggers can be overtly political and engage with a whole range of cultural and current events. Furthermore, it is intimately tied in with the tendencies of the mainstream media and it regularly mimics and replicates the very style of (for instance) newspapers, the online versions of which also typically have a number of blogs. At the same time, blogging is still part of the public persona of the scholar (and here I would contrast it with personal politics) and so it becomes an ideal collection of material for testing the role of ideology and cultural trends in contemporary scholarship.