This chapter examines major revivals of Heimat culture in the ruins of post-war Cologne and appeals to “Heimat” as a site of new beginnings. To put this case study in context, it begins with a brief pre-history of the Nazi years and shows how the regime selectively appealed to Heimat when in the regime’s interest, while suppressing ideas about Heimat which were out of step with the regime’s goals. The chapter then examines post-war appeal to local Heimat as a vital tool for repairing local community, healing biographical rupture, mobilizing for reconstruction, and providing a sense of therapeutic community. The chapter outlines how the script of finding new life through Heimat differed significantly from that of the National Socialist Volksgemeinschaft, and it explains how these differences redounded to the benefit of cultural demobilization in the aftermath. This and Chapter 2, however, also highlight Heimat enthusiasts’ considerable failures. This chapter concludes by exploring one failure in particular: persistent gendered ideas about home and Heimat in which male visions of home were privileged over those of women, re-enforcing the conservative gender norms of the period.