Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Acknowledgments
- 1 Introduction
- Part I Fundamentals
- Part II The process of developing corporate social strategy
- Part III Implementing social strategy
- 10 Organizing for social strategy
- 11 Corporate social strategy management and the multinational firm
- 12 Measurement and evaluation
- 13 The future of social strategy
- Bibliography
- Index
12 - Measurement and evaluation
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- Figures
- Tables
- Acknowledgments
- 1 Introduction
- Part I Fundamentals
- Part II The process of developing corporate social strategy
- Part III Implementing social strategy
- 10 Organizing for social strategy
- 11 Corporate social strategy management and the multinational firm
- 12 Measurement and evaluation
- 13 The future of social strategy
- Bibliography
- Index
Summary
- Type
- Chapter
- Information
- Corporate Social StrategyStakeholder Engagement and Competitive Advantage, pp. 261 - 286Publisher: Cambridge University PressPrint publication year: 2010