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2 - Saving Yogis: Spiritual Nationalism and the Proselytizing Missions of Global Yoga

Published online by Cambridge University Press:  12 December 2020

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Summary

Abstract

The portable practice of yoga first migrated through unidirectional networks that transported knowledge from India to the West in the early twentieth century. Today, yoga flows through multidirectional and reverse networks, exposing new forms of hypermobility. This chapter analyzes one of these reverse networks by focusing particularly on how North American yogis export yoga globally through proselytization, marketing, and yoga sevā (“selfless service”) tourism. It reveals how these modern yogis construct the practice as a universal good, and the benefits of “doing yoga” are often parsed with religious language. The author argues that the current hypermobility of yoga is more productively analyzed through missiological models of proselytization and conversion as opposed to economic models of production and consumption.

Keywords: yoga, spirituality, secularism, proselytization, globalization, nationalism

Introduction

Many contemporary postural yoga practitioners believe that postural yoga is an ancient spiritual practice birthed on the Indian subcontinent approximately 5000 years ago. The Indian government has reinforced this common popular understanding by revitalizing and claiming yoga as a product of India through global extravaganzas, like the inaugural International Yoga Day (IYD) on 21 June 2015 (Associated Press 2015). In a speech at the United Nations leading up to the 2015 IYD celebrations, Indian Prime Minister (PM), Narendra Modi characterized yoga as “an invaluable gift of ancient Indian tradition” (Suri 2015). Yoga has been similarly framed as India's gift to the world since the rise of nationalism in the early twentieth century. It was championed as such by Swami Vivekananda on his US tours in 1893-1896 and many religious emissaries from India have reiterated this notion since. In the 1990s, Ashok Singhal, the leader of Hindu nationalist political party Vishwa Hindu Parishad (VHP), explained, “Of all nations, India alone has spirituality”, in Hindi, but using the English term “spirituality” (McKean 1996, xv). Yoga has become the most visible form of Indic spirituality to mobilize globally. It has become India's leading spiritual export. Despite its modern-day presentation as a secular physical exercise, yoga is intimately related to Indic religious forms, and as such it has become a leading vehicle for “spiritual nationalism” (van der Veer quoted in Csordas 2009, 263).

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Chapter
Information
Asian Migrants and Religious Experience
From Missionary Journeys to Labor Mobility
, pp. 35 - 70
Publisher: Amsterdam University Press
Print publication year: 2018

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