Taking its cue from Raymond Federman’s programmatically titled essay “The Last Stand of Literature,” the chapter briefly reviews the critical debate about the increasing convergence of literary and television culture. Rather than seeing the influx of TV aesthetics into American literature as causing a demise of literary culture, the chapter argues that the texts by Coover, Wallace, and DeLillo imaginatively reframe TV culture and turn the reflection on visual media into a source of literary innovation. They acknowledge TV as a central force in postmodern culture, rework televisual immediacy effects, and describe TV images and their reception, but they do so in self-reflexive narratives that probe the contributions literature can make to a culture shaped by TV and the commodification of art and experience.