Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-8bhkd Total loading time: 0 Render date: 2024-11-09T16:15:14.566Z Has data issue: false hasContentIssue false

Introduction to the New Edition

Published online by Cambridge University Press:  05 June 2012

Mira Wilkins
Affiliation:
Florida International University
Get access

Summary

Ford Motor Company's Web page describes the firm as “a global automotive industry leader, based in Dearborn, Mich., [which] manufactures or distributes automobiles across six continents.” That was, and indeed is, the company's heritage. Now almost fifty years since its publication in 1964, there is a new edition of Mira Wilkins and Frank Ernest Hill's American Business Abroad: Ford on Six Continents. The book, which has long been out of print, traces the history of Ford's international business. It was Ford Motor Company that introduced to Americans and to the rest of the world an affordable car that would revolutionize personal transportation. For many individuals around the world, the words Ford and automobile were at one time synonymous. Our book on Ford's global expansion has continued to be cited and has had over the many years a substantial impact on the study of international business, international business history, and business history.

As a new generation at Ford Motor Company leads this global enterprise, it is worth recalling the firm's more than one hundred years of involvement in business around the world. Ford Motor Company's participation in international business was spurred by Henry Ford, Edsel Ford, and Henry Ford II. The commitments to business abroad were implemented by a formidable array of individuals in Detroit/Dearborn—and around the globe—who developed the vast operations.

Type
Chapter
Information
American Business Abroad
Ford on Six Continents
, pp. xi - xxiv
Publisher: Cambridge University Press
Print publication year: 2011

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×