This chapter introduces the notion of “wake neutrality” of artificial intelligence devices and reviews its implication for wake-word approaches in open conversational commerce (OCC) devices such as Amazon’s Alexa, Google Home and Apple’s Siri. Examples illustrate how neutrality requirements such as explainability, auditability, quality, configurability, institutionalization, and non-discrimination may impact the various layers of a complete artificial intelligence architecture stack. The legal programming implications of these requirements for algorithmic law enforcement are also analysed. The chapter concludes with a discussion of the possible role of standards bodies in setting a neutral, secure and open legal programming voice name system (VNS) for human-to-AI interactions to include an “emotional firewall.”