The future of food value chains has increasingly been reliant on the wider adoption of sustainable farming practices that include organic agriculture. Organic farming in developed countries is standardized and occupies a niche in agro-food systems. However, such a standard model, when transferred to developing countries, faces difficulty in implementation. This study aims to investigate the factors affecting the expansion of organic agriculture in Lebanon, a Middle Eastern context, and analyzes the economic performance of organic tomato among smallholder farmers. Accordingly, the study was able to determine the production costs, map the organic value chain and assess the profitability of organic tomato by comparing it with the conventional tomato in the same value chain. The study finds organic farming being increasingly expensive primarily due to the inherently high cost of production in Lebanon and the inefficient organization of the organic value chain. As a result, we suggest a blended approach of organic farming with other models, in particular agro-tourism, as a local solution to the sustainability of organic farming in developing countries with limited resources (land and labor) and characterized by long marketing channels. In countries such as Lebanon, a country endowed with rich cultural heritage and natural and beautiful landscapes, the agro-tourism model can harness organic farming and tourism activities. We also propose the adoption of local collective guarantee systems for organic production as a way to alleviate the costs of third-party auditing in Lebanon.