This chapter illustrates how to put a regenerative strategy into action by introducing a pioneering business case. The company Carbon Engineering is developing cutting-edge technologies, such as Direct Air Capture and AIR TO FUELS, to capture, sequester and, more importantly, apply captured carbon dioxide in the production of synthetic fuel, carrying out a regenerative strategy. Through a qualitative research design, we show how this company (1) demonstrates explorer and prospector behaviour, going beyond the reduction of emissions to achieve net zero and even net negative emissions, or positive environmental externalities; (2) redefines its purpose, vision and mission, passing from a profit-only logic to systemic socioecological resilience through eco-emotional wealth and environmental performance; (3) develops a new, wider form of stakeholder management to engage market and fringe stakeholders; and finally (4) frames a new time perspective, the long- and very long-term view that sustainable development requires – an intra- and intergenerational commitment.

The final carbon capture chapter focuses on DACCS and notes that due to difficulties in remediating ongoing emissions from recalcitrant economic sectors such as aviation, long-distance transport, agriculture, and waste streams, DACCS will almost certainly be necessary simply to get to net zero emissions. However, if by then temperatures are unacceptably high, DACCS will be required on an utterly massive scale to reduce atmospheric carbon concentrations. The mechanics of DACCS are quite similar to those required for flue gas capture, but the much reduced concentration of carbon in ambient air elevates the cost of DACCS substantially. While there remains material uncertainty as to the mature cost of DACCS, the size of a future DACCS industry needed to substantially reduce future atmospheric CO2 concentrations would rival the size of the fossil fuel industry today. The three leading companies in the DACCS field are reviewed to illustrate the promising but nascent status of this industry today.