While environmental infrastructure is commonly understood as important, there are concerns about issues such as air, noise, and visual pollution, causing ‘Not In My Backyard’ (NIMBY) attitudes. NIMBY-ism can be overcome by minimizing or removing pollution and inviting residents and other stakeholders to enjoy multifaceted benefits of such environmental infrastructure projects. This can foster a new maxim coined as ‘W-NIMBY’ (Why Not In My Backyard?), which manifests in new infrastructure shaped by community needs and supports sustainability agendas. The present intelligence brief provides insights from Japanese cases into how to promote W-NIMBY-ism.

Environmental infrastructure is essential for the common good. Addressing sustainability crises and fostering environmental movements require accelerated deployment of environmental infrastructure. While such infrastructure is necessary, Not In My Backyard (NIMBY) attitudes have remained due to concerns such as air, water, and noise pollution. We present insights from three atypical cases in Japan and argue for the reimagination of the connection between affected residents and environmental infrastructure. The three facilities were designed to be multifunctional and open for the surrounding community to enjoy. We call for participatory approaches and multifunctional use of space that can account for the interests of affected and concerned citizens. Such a conceptualization can lead to ‘W-NIMBY’ (Why Not In My Backyard), manifesting new infrastructure that is shaped by community needs and supports sustainability agendas. Through such approaches, citizens may accept and even take pride in hosting the infrastructure. In this intelligence brief, we argue that refashioning environmental infrastructure provides broader access for local stakeholders and helps in building a connection between citizens and the environmental infrastructure. Through design approaches that foster W-NIMBY, implementation of environmental infrastructure could be accelerated while supporting community needs and the broader sustainability agenda.

Why Not In My Backyard? (W-NIMBY): the potential of design-driven environmental infrastructure to foster greater acceptance among host communities.