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7 - Developing new products and services for the global market
- from Part II - Global market participation
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- Book:
- The INSEAD-Wharton Alliance on Globalizing
- Published online:
- 14 January 2010
- Print publication:
- 20 September 2004, pp 159-183
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- Chapter
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The Meaning of ‘Marketing‘
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- Journal:
- Philosophy of Science / Volume 42 / Issue 2 / June 1975
- Published online by Cambridge University Press:
- 14 March 2022, pp. 208-214
- Print publication:
- June 1975
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- Article
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