One method of dealing with unanalyzed light elements in x-ray fluorescence analyses is to add a relatively large quantity of a diluent to the sample. The interelement effects on the measured radiation are then essentially all due to the diluent, and the effects of the unanalyzed elements are ignored. The general practice has been to use a diluent compound composed of light elements. The rationale for this is that light elements absorb the analyte radiation less strongly than heavy ones, leaving higher net intensity available after dilution. However, since absorption effects are greater with heavy elements, a smaller dilution factor can be used to reach the analyte concentration at which the effects of unanalyzed elements on the analyte radiation are negligible compared to diluent effects. In many cases, the smaller dilution factor almost exactly compensates for the increased absorption. There is essentially no intensity penalty for using a heavy element diluent. In fact, there are some advantages to doing so. The lower dilution factor with heavy elements can avoid problems with multiple dilutions or accurate weighing and homogeneous blending of very small quantities necessary to achieve high dilution factors. Significantly less continuum radiation is scattered from heavy element matrices, and signal-to-background ratio can be higher in some parts of the spectrum. With high energy analyte lines, heavy element dilution results in infinitely thick samples, simplifying sample preparation. Theoretical intensity calculations using the XRFll matrix correction program are used to predict the appropriate dilution factor for a range of analyte x-ray emission wavelengths with a variety of diluents. The results are verified experimentally.