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5 - A New Bargain

from PART II - THE AMERICAN ROAD TO DIGITAL TV

Published online by Cambridge University Press:  24 July 2009

Hernan Galperin
Affiliation:
University of Southern California
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Summary

ACATS was originally expected to produce recommendations on an HDTV standard. Ironically, when the FCC finally adopted the ACATS recommendations in December 1996, interest in HDTV had almost completely waned among broadcasters and the FCC alike. Since 1987, when the FCC started the HDTV proceeding at the request of incumbent broadcasters, the stakes had shifted considerably. The transition was no longer about sharper pictures or the competitiveness of the electronics sector. Digital TV offered opportunities never imagined by HDTV advocates back in 1987. The problem was that the transition strategy inherited from the Sikes commission was centered on HDTV: incumbents would get a second frequency channel because, based on their control of resources (e.g., popular programming) and technical expertise, they were the most likely to succeed in implementing HDTV. Sharply divided about the commercial opportunities offered by the transition, broadcasters split into two camps. Some felt it was imperative to migrate as soon as possible to match in quality and services what other platforms (i.e., cable and satellite) would provide. Others deemed the upfront costs unjustified – at least until a significant percentage of the population could actually receive the new services. Yet everyone agreed that it was vital to keep potential competitors off the DTT market. In a sense, as HDTV faded, the policymaking process returned to its point of origin: a struggle by incumbent broadcasters to retain spectrum control and defend a regulatory edifice founded half a century ago.

Type
Chapter
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New Television, Old Politics
The Transition to Digital TV in the United States and Britain
, pp. 90 - 108
Publisher: Cambridge University Press
Print publication year: 2004

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  • A New Bargain
  • Hernan Galperin, University of Southern California
  • Book: New Television, Old Politics
  • Online publication: 24 July 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511510083.006
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  • A New Bargain
  • Hernan Galperin, University of Southern California
  • Book: New Television, Old Politics
  • Online publication: 24 July 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511510083.006
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • A New Bargain
  • Hernan Galperin, University of Southern California
  • Book: New Television, Old Politics
  • Online publication: 24 July 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511510083.006
Available formats
×